Their developer shipped a noindex on Thursday.

Nothing looks broken. That's the problem.

The page loads. The design is fine. The client sees nothing wrong. What changed is invisible — instructions in the markup that decide whether Google can see the page, and whether visits get counted.

What it checks, every morning

Not rankings. Not traffic. The mechanical things that break without a sound.

Every client gets a page you can forward.

A private link showing that client's pages, their robots.txt, sitemap and certificate, and every change of the last thirty days. It updates itself after each morning's check — so when a client asks what you are doing for them, you send a link instead of writing an email.

• No login for them to lose. The link is the access, and you can replace it in one click.
• Hidden from search engines, and it holds nothing but what is already public on their site.
• One page per client — nobody ever sees another client's sites.

It reads the page's HTML. That's all it does.

Most monitoring tools run a headless browser and record everything that moves, which means they hold data about your clients' visitors — and so do you, by association.

• No headless browser. It never executes anyone's JavaScript.
• No network capture, no dataLayer, no cookies, no session recording.
• Tags are detected by reading the container ID already public in the page source.
• No visitor data is stored, because none is ever collected.

It also means less is visible on heavily JavaScript-rendered sites — worth saying before you sign up rather than after.

Pricing